Institutional Asset Management - Digital Marketing Analyst, USA-NY-New York City
Institutional Asset Management - Digital Marketing Analyst
Company:
JPMorgan
Location:
USA-NY-New York City
Remuneration:
Competitve
Position Type:
Permanent
Employment type:
Full time
Updated:
02 Dec 2009
eFC Ref no:
578287
Please see the job description
090053050
Qualifications Institutional Asset Management: Marketing Analyst, Digital Manager Business Overview:The institutional business at J.P. Morgan Asset Management serves pension plans in the corporate, public endowment, foundation and Taft-Hartley markets. We are one of the most tenured, experienced and largest providers of asset management solutions to pension plans and have, over time, consolidated a leadership position in each platform we offer - from fixed income and equities through real estate, private equity and hedge funds. The institutional asset management is built on long-term relationships. We are recognized as a valued partner, a trusted advisor rather than a firm known for 'pushing products.' We focus on creating valuable 'client touches' through which our prospects and clients gain additional insight into how J.P. Morgan Asset Management considers ideas and issues in the pension space, and offers solutions. Traditionally, the institutional business has created client touches across various media including print and digital resources, audio and web casts, videos and in-person roadshows and more intimate breakfast discussions as well as larger, grander conferences. Business need:As the business has evolved, and in particular, over the last two years, the need for a more codified, organized digital program has become clear. Digital assets are today handled through a number of processes including professionals from the editorial group as well as the marketing programs group working with intra- and inter-net venues.
Today, we are seeking to introduce a new position reporting in to the Head of Marketing. This position will have responsibility for two complementary functions. One is management of the ongoing metrics for the business which extends beyond the digital space and includes other client touch activities, enumerated below. The second is responsibility for helping set and direct the digital agenda for institutional asset management. Metrics include all digital client touches and online engagement, as well as metrics for other client activities generated in the marketing department. These might include but will not be limited to, conference attendance, online survey work (pre- and post-conference), design work, outbound mailings from the internal APRIMO application and email system, as well as grounded in shared trust, valued insights and Setting and directing the digital agenda will include ownership of both the intranet and the internet. In each case, the successful candidate will have a thorough sense of the needs of the audience served and how to monitor and upgrade the user experience, information flow, and content delivery.
Responsibilities: Under limited supervision, in this newly created position you will be responsible for:Analytics (50% o the position's responsibilities): Gather relevant data for all client activities, analyze and report that data in a meaningful manner to assist the business in evaluating the effectiveness of marketing and sales strategies, programs and client behavior analysis. Apply qualitative and quantitative techniques to interpret data and produce substantiated recommendations.Conduct research to determine if solutions exist to enrich processes.Support partner marketing activities such as conferences, presentations, webcasts and direct mail campaigns with data analytics and business processes.Perform other projects or special assignments as requirede-Marketing (50% o the position's responsibilities)Establish a best of breed model for the user experienceDevelop intra- and inter-net strategies for user experience that integrate fully with the overall marketing program, theme structure and product programDirect the ongoing monitoring and enhancement of the digital marketing programMaintain budgets, calendars and feedback (metrics and analytics) for all e-marketing initiatives providing status reports to management, and incorporating feedback from colleagues, management and clientsWork closely with web site analysts and other JPMC e-Marketing professionals to evaluate the impact of all marketing activities and to identify new programs and resources within the enterpriseStay current on changes in the online marketing environment to best service the objectives of the company and adjusts plans accordingly, be the subject matter expert for all digital media.
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